Google Digital Marketing and E-Commerce

CTS 3274

The course will provide instruction on popular digital marketing and e-commerce tools and platforms, such as Canva, Constant Contact, Hootsuite, HubSpot, Mailchimp, Shopify, Twitter, Google Ads, and Google Analytics. Students will build their own portfolio with projects like customer personas and social media calendars to show to potential employers. By the end of this course, students will be able to apply digital marketing strategies, best practices, and tools to increase awareness of a business, understand customer needs, and engage people’s interests with products and services. In addition, students will obtain the knowledge necessary to complete the Google Digital Marketing and E-Commerce Certificate. This certificate is endorsed by the American Association of Advertising Agencies (4A’s) and the American Advertising Federation (AAF). Prepayment of tuition is required. Coursework is delivered online (asynchronous).

Instructor: Knight Cost: $190

Google Digital Marketing and E-Commerce and Registration Form