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Internet Marketing and Analytics

This course introduces students to Search Engine Optimization (SEO), Search Engine Marketing (SEM) and web analytics. Topics include Search Engine Optimization (SEO), Pay Per Click advertising (PPC), Search Engine Marketing (SEM), web analytics, eye- tracking software and email marketing. Upon completion, students should be able to set up, monitor and maintain SEO optimized websites; and develop strategies for online marketing and advertising plans.

Address

Rockingham Community College
PO Box 38
215 Wrenn Memorial Rd.
Wentworth, NC 27375

Hours

Monday to Thursday:
8:00 am – 4:00 pm
Friday: 8:00 am – 12:00 pm

Contact

336-342-4261
336-349-9986 (fax)
info@rockinghamcc.edu